MIXTAPES & ROLLER SKATES
A HBO SERIES LAUNCH PARTY
Task
HBO produced a summer event series, ‘Mixtapes & Roller Skates’, a 4 city tour roller disco party featuring music inspired by favorite HBO shows to promote the upcoming seasons of The Deuce and Insecure. The event featured musical curators, an open bar, complimentary custom skate designs, a 360-photo booth, and exclusive upcoming season sneak peeks.
Our Role
Hired as a multi-cultural specialist for Philadelphia & Houston events (Black and Latinx focus)
Developed marketing strategy
Contracted in-network marketers, influencers, and promotional groups
Established a multitude of supplemental marketing channels (dedicated emails, social media, host/influencer committee)
Stats
5,000 Unique RSVPs for Philadelphia & Houston (Reached maximum capacity in both cities)
10 Influencers Engaged
500 Pairs of Customized Skates Made
GETTIN’ SLUTTY TOUR
SLUTTY VEGAN TOUR
Task
Slutty Vegan (completely plant-based fast-casual junk food) and Pinky Cole, Founder/CEO, wanted to take their sought-after brick and mortar food experience on a nationwide tour. Having the desire to bring their tour to Philly, they needed logistical and production support with their activation. In order to do make a pop-up store they needed to take over an existing restaurant’s kitchen and broker a sales deal with the restaurant. The pop-up featured local DJs and host, hand-picked menu of best sellers, merchandise, and specialty cocktails.
Our Role
Organized Virtual Tour
Secured/Confirmed Restaurant
Created Specialty Cocktail and Menu
Assisted Marketing
Booked Talent (DJ/Host)
Assisted Event Logistics & Production
Booked Visual Artist (Photography & Videography)
Stats
Sold out of food and merchandise
Improved host restaurant sales over expectations on usually slow day
Secured Media Coverage (Action 6 News, Philadelphia Inquirer)
U+Me+RnB®️
(It's Pronounced U, Me, and RnB Just FYI…)
Task
Philadelphia seriously lacked a social scene for young, diverse professionals of culture. The city was challenged with hosting events that could bridge generational gaps as well as be a haven for everyone’s enjoyment, especially women. Centered around the variety of R&B music, paired with visuals, incorporated live performances and interactive elements, we created U+Me+RnB®️ to do just that. We worked meticulously to create an “All RnB. All Night.” event experience that would become one of the largest celebrations and cultural revelries in the Tri-State area.
Our Role
Created and executed the inaugural event concept U+Me+RnB®️ in February 2016.
Confirmed/Secure venue and vendors
Secured Sponsors
Developed marketing strategy.
Booked Talent
Organized Event Production and Set Design
Booked Visual Artist (Photography & Videography)
Created merchandise and did giveaways
Stats
16 parties, 16 venues
3 Cities (Philadelphia, PA; Atlanta, GA; Silver Spring, MD)
13K+ Attendees
2M+ Social Media Impressions
8 Booked Artists/Hosts and DJs (Lloyd, Mario, Ro James, Beano French, DJ Diamond Kuts, DJ Domo, DJ Caution, and DJ Killsing)
BUT FIRST, BRUNCH
Philadelphia Original Brunch Party
Task
We were tasked with creating an exclusive flagship brunch party (a combination of vibrant brunch and day party, typically extends from 11am-6pm or later) option for Philadelphia’s black college-educated young professionals, natives and transplants alike. The initial challenge was finding a venue with shared values and beliefs, and committed to exceeding the guests’ (regulars and new guests alike) expectations, i.e. excellence in culinary and cocktail stewardship and most importantly customer service. We then curated and branded ‘But First, Brunch’, an event where customers feel welcomed and appreciated, catered to in their musical preference, and allowed to relax and be themselves.
Our Role
Created and executed flagship brunch party concept
Secured/Confirmed venue and vendors
Secured Sponsorships
Assist with specials, cocktail and food menu development
Developed marketing strategy
Booked Talent
Developed and organize event production
Booked Visual Artist (Photography & Videography)
Stats
10 Venues
3,500+ Attendees
$400K+ Avg Increases Annual Sales (Curated brunch on non-operational or slow days)
700,000+ Social Media Impressions
20+ Different DJs and/or Host